Packaging & Product Design

When designing labels for Plum Island Soap Co., my goal was to create packaging that felt authentic to the brand’s identity. As a handmade skincare company located on the coast of Plum Island, Massachusetts, the brand is rooted in coastal living, natural ingredients, and small-batch craftsmanship. Through thoughtful typography, color palettes, and consistent design elements, I created a cohesive label system that reflects the brand’s coastal character while maintaining a recognizable look across all products.