About
I’m a graphic designer who studied at the University of Maine, where I earned my bachelor’s degree in studio art with a minor in graphic design. My education helped shape my creative approach to design, giving me a strong foundation in both visual thinking and the tools used to bring ideas to life.
I began working at Plum Island Soap Co. in 2022 and transitioned to a full-time role after graduating in 2024. As a small-batch, coastal skincare brand based on Plum Island, Massachusetts, the experience allowed me to be deeply involved in both the creative and business sides of the brand.
In my role, I’ve contributed to product launches, seasonal campaigns, and overall brand direction. I’ve designed packaging, built and refined the website, created social and email marketing assets, and developed a cohesive visual identity across all platforms. A major focus of my work has been aligning the brand with a clean, beachy, coastal aesthetic and ensuring that consistency carries through every aspect of the brand.
Working within a small business has given me tools and valuable insight into how design directly supports marketing and sales, shaping the way I approach every project. I genuinely enjoy the process of building a brand visually and bringing everything together in a way that feels cohesive, intentional, and true to its identity.